Happy Hours with a Purpose: A Time to Connect, Learn and Support One Another

We Love You Denver banners over Larimer Square

In March, when the COVID-19 outbreak meant we could no longer gather in person, SideCar PR began hosting weekly virtual happy hours open for any and all to join.

An image of Room for Milly's bar space
Room for Milly

From the beginning, these happy hours were an opportunity to take a breath, laugh and meaningfully connect with each other and our community. Understanding how many companies had been impacted by the stay-at-home orders, they also became a way to shine a spotlight on some of our community’s incredible small businesses.

Each week, we would choose a business to feature and randomly select an attendee to receive a gift card in support of that business. Over the course of two months, we were able to provide almost $1,000 to some of our favorite locales!

We kicked things off with Bigsby’s Folly, a winery in RiNo. During week two, we featured Rioja, a SideCar favorite on Larimer Square. The next few weeks included Oliva, a new Italian spot in Wash Park, Room for Milly and Blue Sparrow Coffee by Mainspring, and then Raíces Brewing Co. in Sun Valley. The following week, we supported Eat Denver’s initiative, #DoubleDownDenver. Bent Fine Jewelry and Azomalli, both great friends to SideCar, were the next two businesses we featured. At our grand finale happy hour, we splashed into summer by featuring another favorite on the block, Tamayo, as well as Chook Charcoal Chicken. Cheers to margs and fried chicken!

While we know this was just one small way we could contribute, we are thankful to everyone who attended and helped support these small businesses. It was inspiring to learn how each of them have adapted during this time, and we encourage all of our fellow Denverites to go out and support local businesses however you can!

Supporting Local Nonprofits During COVID-19

Workers helping at a food pantry

Since March, SideCar PR has offered free communications support to local nonprofits in the wake of the COVID-19 outbreak. As this unprecedented situation unfolded, organizations had to change their operations overnight. From in-person programs going virtual to new offerings for students, we helped multiple nonprofits reach their communities during this critical time.

We’d love to share an update on some of the incredible organizations we have worked with over the past month and a half.

Think 360 Arts, a 501(c)3 nonprofit organization that serves K-12 schools and other community venues through teacher training, students services and public awareness programs, engaged us to help spread the word about their new virtual learning platform, Teaching Artist TV. Read more about this free and accessible online platform in Westword.

We consulted with local nonprofit Colorado Technology Association, who sought advice on adapting their communications strategy during COVID-19. For over 25 years, this organization has been viewed as a trusted resource and advocate for their members, and when COVID-19 began affecting companies of all kinds, they needed to showcase this leadership more than ever. Developing a communications strategy to keep their audiences informed about COVID-19’s effect on the technology community was the first step in helping them continue to be a key advocate and leader for their membership base.

It was a joy to help Cherry Creek Schools District get the word out about their school supply drive, which received coverage in Denver7. As students transitioned from a classroom to remote learning environment, schools needed to find creative ways to provide the basics for their students – pens, pencils, notebooks and more. With the help of volunteers and supply donations, hundreds of kits were assembled and distributed to students. 

When the Colorado Organization for Latina Opportunity and Reproductive Rights (COLOR) reached out, we were honored to help them think through a new approach to their communications function as they were gearing up to take all of their community programs virtual. Getting key internal stakeholders aligned was the first step to being able to effectively continue their mission to enable Latinx individuals and their families to lead safe, healthy, self-determined lives.

All of these organizations are truly making a difference in our communities, and we enjoyed the opportunity to lend our expertise to help them.

Do you know of a nonprofit that needs communications support?

Email us at hello@sidecarpr.com.