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Madison brings a diverse media strategy skillset from various industries to SideCar. Her passion for clear communication and impactful storytelling translates into securing meaningful media coverage for clients and moving the industry forward.  

At SideCar, Madison’s role primarily includes:  

  • Crafting engaging media pitches, press releases, event invites, strategic PR plans and website copy  
  • Supporting CRE clients to land meaningful media coverage  
  • Building and maintaining relationships with local, trade and, top-tier media  


Prior to joining SCPR, Madison worked within in-house, boutique, global and freelance environments helping architecture firms win big K-12 projects, tech startups grow strategically, Big Tech companies advance their industries forward, and active lifestyle brands increase brand awareness. She holds a bachelor’s degree in journalism from Michigan State University, where she actively served as president of the Public Relations Student Society of America (PRSSA) chapter. 

On a more personal level, she lives here in Denver with her dog, Denver! She spends most of her time running, yoga-ing, rollerblading, reading, hiking or biking. With her Midwestern roots firmly planted, Madison appreciates a dreamy Pure Michigan sunset, the stillness of a restful winter, and the urge to blurt out a good old fashion, “ope” every now and then.