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An imaginative and resourceful PR professional, Sammie leverages a diverse work background to assist the SideCar team in delivering impactful results for our clients. 

Sammie’s role at SideCar primarily includes:

  • Developing key communications and public relations materials such as press releases, blog posts, newsletters, and bylined articles
  • Drafting unique and relevant social media content for our clients’ social media platforms
  • Identifying and researching executive positioning opportunities 
  • Supporting relations with stakeholders, media, vendors, and other partners

Before jumping into her role with SideCar, Sammie was an Account Coordinator at Outside Labs, an integrated marketing and public relations firm that specializes in B2B technology companies. There, she supported the development and implementation of public relations activities including new product introductions, product reviews, analyst relations, awards, and speaking opportunities.

Originally from Norman, Oklahoma, Sammie eventually moved to Florida where she graduated from the University of South Florida with a bachelor’s degree in marketing. Outside of SideCar, you’ll find her cheering (or crying) for the Oklahoma Sooners football team, finding the best bar in Denver, catching a show at one of Denver’s many concert venues, or playing sports at Cheesman and Washington Park.