Challenge

Reposition Aardex for its next stage of growth while building and launching Stellera as a market-ready clean energy company, then carry both brands from foundational development into sustained visibility and business development.

Key Results

Repositioned Aardex with an integrated brand and communications platform, including logo refinement, brand standards, core company messaging, and a fully redesigned website to support long-term growth and clarity across stakeholders.

95% increase in unique visitors and 55% jump in page views six months following SideCar becoming Firm of Record.

Built Stellera from an initial business concept into a fully realized company, leading naming, brand identity, messaging, website design and development, and go-to-market PR strategy, establishing a credible new entrant in the clean energy space.

Created consistent, repeatable systems for communicating acquisitions, investments, partnerships and company across media relations, social channels and websites for both Aardex and Stellera.

Client

Aardex, a data-driven, community-minded real estate investment and development firm; and Stellera, its clean energy subsidiary focused on end-to-end development of clean energy projects in the U.S.

Services

Branding, Digital & Content Strategy, Strategic Communications, Web Development

Strategy
& Approach

Aardex was preparing for two major business transitions at once: repositioning its established real estate platform and introducing Stellera as a new clean energy company. SideCar brought brand strategy, messaging, design, website development and public relations together under one team, helping both companies move from internal vision to credible market presence through a coordinated process.

For Aardex, SideCar clarified the company’s positioning and translated it into a cohesive visual and verbal identity. Core messaging, logo refinement, brand standards and a redesigned website were carried through investor decks, presentation templates and other business development tools, creating greater consistency across every stakeholder touchpoint.

For Stellera, SideCar started with a blank slate. Our team led naming, brand identity, messaging, website strategy, copywriting and launch communications, building a differentiated company designed to establish trust with partners, communities, investors and media from day one.

The work continued well beyond launch. The same team that developed each brand now applies that foundation across acquisition announcements, LinkedIn content, media outreach and ongoing website storytelling. This continuity ensures every milestone reinforces a consistent market position while turning foundational brand work into a sustained platform for visibility, relationships and business growth.