Strategy
& Approach
Expanding the Media Aperture
From the outset, Alquist presented a unique opportunity to broaden SCPR’s media outreach into the technology sector. With Alquist operating at the intersection of construction, robotics, climate tech, workforce development and retail innovation, our strategy focused on intentionally expanding relationships into national business, technology, retail and financial media, including outlets where SCPR had not previously activated at scale.
Alquist trusted our team to step into these new sectors, allowing us to develop fresh reporter relationships and reposition 3D construction printing as a mainstream business and technology story rather than a niche innovation narrative.
Turning Innovation Into National News
Rather than relying on passive announcements, we led with highly targeted, reporter-specific pitching tied to clear business outcomes: scale, investment confidence, labor efficiency, climate impact and national adoption. This approach culminated in securing front-page CNBC coverage announcing Alquist’s historic partnership with Walmart — a milestone that signaled the industry’s transition from pilot projects to national deployment.
Sustained Momentum Across Channels
In parallel with media outreach, SCPR assumed management of Alquist’s social presence, aligning content with earned media moments and business milestones. Within the first month, this integrated approach drove significant growth in impressions, engagement and link clicks, reinforcing Alquist’s positioning as a category-defining company shaping the future of construction.
