Since 2022, SideCar Public Relations has served as Denargo Market’s Firm of Record, leading communications strategy across messaging, media relations, stakeholder engagement, digital platforms, and milestone event production. Our work has supported key phases from groundbreaking through the completion of more than four acres of public parks, plazas, and riverfront amenities.

For the 2025 Grand Opening, SideCar Public Relations planned and executed a two-part launch designed to balance civic leadership, media visibility, and community connection. The effort included a morning press conference featuring Mayor Mike Johnston and project leadership, followed by a free, all-ages Block Party welcoming the broader Denver community. An integrated campaign spanning earned media, social and influencer strategy, website management, branding, advertising coordination, and on-the-ground event production positioned Denargo as a “public realm first” model for urban development.

Strategic communications has reframed Denargo Market from a future development into a tangible civic asset, introducing Denver to a new riverfront destination while aligning public officials, partners, and residents around the project’s long-term vision.