Dig Studio

Challenge

Elevate Dig Studio’s national visibility and clarify its position in regenerative landscape architecture, urban planning and design through consistent messaging, media placement and thought leadership across key western markets.

Key Results

Established a clear, repeatable messaging framework and positioning platform to support media outreach, proposals and business development across offices and project types.

Built an integrated communications approach that aligns media relations, thought leadership and social media into a unified system designed to maximize visibility and extend the value of each project milestone or initiative.

Secured consistent earned media coverage across local, national and international outlets, including Dezeen, Architectural Record, and Landscape Architecture Magazine, alongside on-camera broadcast interviews and project features tied to major civic initiatives such as the transformation of Denver’s 16th Street.

Developed and placed bylined articles in leading industry publications including Urban Land Magazine, Parks & Recreation Magazine, and Next City, positioning Dig Studio as a leading voice on topics such as downtown revitalization, multigenerational park design and climate-responsive public space.

Client

Dig Studio is a landscape architecture, planning, and urban design firm with offices in Denver, Phoenix and Spokane, specializing in parks, civic spaces and regenerative public realm projects across the American West.

Services

16th Street Renovation - Fox31 Interview

Strategy
& Approach

Since 2021, SideCar Public Relations has partnered with Dig Studio to support the firm’s growth across Denver, Phoenix and the broader western United States. As Firm of Record, our work focuses on translating Dig Studio’s design expertise into clear, consistent narratives that strengthen visibility with media, clients and industry audiences while reinforcing the firm’s role in shaping high-impact public spaces. 

SideCar developed Dig Studio’s core messaging and positioning to create a strategic foundation for every aspect of the firm’s communications. Rather than pursuing media opportunities independently, we built an integrated approach that intentionally aligns messaging, media relations, thought leadership, award strategy and project storytelling around the firm’s business priorities. This has enabled us to position Dig Studio as a leading voice in regenerative design, civic landscapes and climate-responsive public space while securing coverage and bylined articles that reinforce both the firm’s expertise and the broader value of its work. Our outreach has elevated landmark projects such as Denver’s 16th Street transformation and Scottsdale’s Civic Center, helping tell the story of public spaces that strengthen economic vitality, community identity and long-term resilience. 

SideCar developed Dig Studio’s core messaging and positioning to create a strategic foundation for every aspect of the firm’s communications. Rather than pursuing media opportunities independently, we built an integrated approach that intentionally aligns messaging, media relations, thought leadership, award strategy, and project storytelling around the firm’s business priorities. This has enabled us to position Dig Studio as a leading voice in regenerative design, civic landscapes and climate-responsive public space while securing coverage and bylined articles that reinforce both the firm’s expertise and the broader value of its work. Our outreach has elevated landmark projects such as Denver’s 16th Street transformation and Scottsdale’s Civic Center, helping tell the story of public spaces that strengthen economic vitality, community identity and long-term resilience. 

Expanding our work alongside the firm’s evolving communication needs, SideCar now leads Dig Studio’s  social media strategy and management, building a cohesive content engine that extends the firm’s voice across platforms. By aligning media, messaging and social content into a unified system, each project, milestone and idea is amplified across multiple channels, reinforcing Dig Studio’s reputation as a leader in designing public spaces that support environmental resilience, attract people and activity, and generate lasting economic and community value. 

Dig Studio Social Media