16th Street Renovation - Fox31 Interview
Strategy
& Approach
Since 2021, SideCar Public Relations has partnered with Dig Studio to support the firm’s growth across Denver, Phoenix and the broader western United States. As Firm of Record, our work focuses on translating Dig Studio’s design expertise into clear, consistent narratives that strengthen visibility with media, clients and industry audiences while reinforcing the firm’s role in shaping high-impact public spaces.
SideCar developed Dig Studio’s core messaging and positioning to create a strategic foundation for every aspect of the firm’s communications. Rather than pursuing media opportunities independently, we built an integrated approach that intentionally aligns messaging, media relations, thought leadership, award strategy and project storytelling around the firm’s business priorities. This has enabled us to position Dig Studio as a leading voice in regenerative design, civic landscapes and climate-responsive public space while securing coverage and bylined articles that reinforce both the firm’s expertise and the broader value of its work. Our outreach has elevated landmark projects such as Denver’s 16th Street transformation and Scottsdale’s Civic Center, helping tell the story of public spaces that strengthen economic vitality, community identity and long-term resilience.
SideCar developed Dig Studio’s core messaging and positioning to create a strategic foundation for every aspect of the firm’s communications. Rather than pursuing media opportunities independently, we built an integrated approach that intentionally aligns messaging, media relations, thought leadership, award strategy, and project storytelling around the firm’s business priorities. This has enabled us to position Dig Studio as a leading voice in regenerative design, civic landscapes and climate-responsive public space while securing coverage and bylined articles that reinforce both the firm’s expertise and the broader value of its work. Our outreach has elevated landmark projects such as Denver’s 16th Street transformation and Scottsdale’s Civic Center, helping tell the story of public spaces that strengthen economic vitality, community identity and long-term resilience.
Expanding our work alongside the firm’s evolving communication needs, SideCar now leads Dig Studio’s social media strategy and management, building a cohesive content engine that extends the firm’s voice across platforms. By aligning media, messaging and social content into a unified system, each project, milestone and idea is amplified across multiple channels, reinforcing Dig Studio’s reputation as a leader in designing public spaces that support environmental resilience, attract people and activity, and generate lasting economic and community value.
Dig Studio Social Media

