Strategy
& Approach
National Brand Building & Media Strategy
As PR firm of record, SideCar PR developed and executed a comprehensive national communications strategy designed to position EDENS as a community-first retail real estate leader. Through consistent media relations, executive positioning, awards and thought leadership, we elevated EDENS’ profile across multiple U.S. markets. Our work supported acquisitions, tenant announcements, retail curation and leadership visibility, helping EDENS expand awareness in both existing and new markets while reinforcing a clear, values-driven brand narrative.
Local Impact: Expanding EDENS’ Footprint in Denver & RiNo
In Denver, SideCar partnered closely with EDENS to build trust and momentum within the River North Art District (RiNo) and neighborhoods including Five Points and Curtis Park. We led strategic communications around EDENS’ vision for thoughtful development, community engagement and cultural investment, securing positive, high-impact coverage that critically helped shape public perception ahead of key announcements and public processes.
A cornerstone of this effort was SideCar’s support of the announcement that EDENS had formed a partnership with Volunteers of America Colorado to expand nonprofit services while advancing EDENS’ development plans in RiNo. SideCar helped position the partnership as a shared commitment to community benefit, reinforcing EDENS’ role as a responsible, mission-aligned developer and helping set the stage for future development along Larimer and Lawrence Streets.
Navigating Public Processes & Protecting Reputation
Across both national and local efforts, SideCar provided proactive messaging, crisis communications and media counsel during sensitive moments. Our strategies ensured positive coverage significantly outweighed negative narratives, supported rezonings and funding approvals and strengthened public goodwill, allowing EDENS to move forward with confidence and credibility.
