Challenge

Clarify Forge Craft’s differentiated point of view and service lines while elevating firm visibility, positioning leadership and projects for sustained, national-level recognition.

Key Results

Repositioned Forge Craft with a complete brand refresh, delivering new firm-wide messaging, a new visual identity, and a fully redesigned website built to support long-term growth

Established a consistent leadership platform across Healthy Homes, Affordable Housing, Passive House, and Modular design, creating repeatable language and tools Forge Craft can use across media, awards, and business development

Helped elevate Forge Craft from a respected Austin practice to a nationally visible design firm, earning 26 earned media placements (est. 63.78M reach) in top-tier outlets including Dwell, Dezeen, Forbes and Metropolis

Supported award submissions resulting in major design recognition, including AIA National Housing Award, AIA Austin Award of Merit, Texas Architect Design Award, and AIA Austin Community Impact Award

Client

Forge Craft Architecture + Design (FCAD), an Austin-based architecture and design firm specializing in high-performance, healthy, and affordable housing.

Services

Branding, Executive Positioning, Firm of Record, Media Relations, Strategic Communications, Web Development

Strategy
& Approach

Since 2022, SideCar Public Relations has served as Forge Craft’s Firm of Record, leading an integrated communications program spanning brand strategy, media relations, and executive positioning. Our work began with a comprehensive brand refresh, including firmwide messaging, a new visual identity and logos, and the design and launch of a fully redesigned website with updated bios, project narratives, and a strengthened media and insights structure.

In parallel, SideCar built an editorial and media relations engine to support ongoing visibility and thought leadership. This included identifying strategic story angles, securing bylines and interviews, supporting award submissions, and developing repeatable promotional tools—such as proposal templates, handouts, project profile templates, and media kits—to ensure Forge Craft showed up consistently and credibly across business development, media, and industry opportunities.

Today, SideCar continues to help Forge Craft translate deep technical expertise into a clear, compelling public narrative, strengthening credibility with press, partners, and industry audiences while reinforcing the firm’s leadership in resilient, high-performance design.