Since 2024, SideCar PR has served as Firm of Record for McWhinney, guiding corporate and community-wide communications across the company’s portfolio of master-planned communities, including Centerra in Loveland, Kinston at Centerra and Baseline in Broomfield. As McWhinney’s strategic communications partner, SideCar works from the ground up, shaping clear, values-driven messaging, aligning executive voices and ensuring consistent storytelling across brands and audiences.

Our work spans executive positioning and thought leadership, media relations, social media, multimedia storytelling and ongoing communications counsel, all developed in close collaboration with McWhinney’s internal marketing and advertising teams. Through proactive media outreach and narrative development, SideCar has helped position McWhinney as a leader in long-term, people-first real estate investment, balancing financial discipline with placemaking that prioritizes experience and longevity.

This integrated approach has strengthened McWhinney’s public profile, unified its corporate and community narratives and reinforced the company’s core purpose of creating places people love, ensuring its developments continue to resonate with partners, residents and the broader market for years to come.