As Mortenson’s Firm of Record since 2020, SideCar PR partnered with the company during a pivotal moment, guiding reputation rebuilding and long-term positioning across local and national markets. Working from the ground up, SideCar helped restore trust and reshape public perception through consistent media relations, executive positioning and clear, values-driven storytelling that reestablished Mortenson as a credible, community-focused industry leader.

Alongside reputation work, we collaborated closely with Mortenson’s marketing team to standardize how projects were communicated, telling the full story from groundbreaking through move-in. Through a combination of multimedia storytelling and earned media, SideCar elevated coverage for high-profile projects including NREL, Revival on Platte and National Jewish Hospital, while also amplifying Mortenson’s leadership in advancing women and people of color in construction. Together these efforts strengthened Mortenson’s public profile and laid the foundation for sustained growth rooted in trust, equity and long-term impact.