SideCar PR loves all things Denver. Whether we’re launching a brand that will help enhance a neighborhood or spreading the word about the latest record-setting project, we strive to capture the character of the Mile High City in all that we do here. Sometimes those efforts lead to serendipitous opportunities outside of our usual wheelhouse.
Such was the case with DRiNk RiNo. After working with several clients in the area, we were introduced to the folks at DRiNk RiNo, a 501 (c)(6) not-for-profit trade association of independent craft adult beverage producers dedicated to promoting and celebrating the independent and wild spirit of Denver’s RiNo Art District.
Since its inception in 2017, DRiNk RiNo’s mission has been to put RiNo on the map as a must-experience destination. As the epicenter for the craft adult beverage industry in Denver, the organizations within DRiNk RiNo contribute significantly to the area’s economic vitality. Through contributions to the RiNo BID, DRiNk RiNo has also helped improve the neighborhood’s infrastructure with increased walkability, safety and access.
From 2017 to 2019, we led a pro bono marketing and communications strategy to support the launch of DRiNk RiNo, and quickly leveraged the power of owned, earned and social media to connect and engage with Denver residents and tourists. From message development and website design to social media and media relations, we strategically shared DRiNk RiNo’s story to encourage people to support the neighborhood’s breweries, wineries, cideries and distilleries. Check out some of our results below!
During that time period, we transformed their social media engagement with posts that highlighted individual members and the organization as a whole, as well as created a process that encouraged all members to share upcoming events, announcements and happenings.
Highlighting these efforts, the SideCar team was awarded PRSA Colorado’s 2018 Gold Pick Awards in the “Instagram Communications and Digital Newsletters” category for our work on DRiNk RiNo’s social media.
Since its launch, DRiNk RiNo has received extensive coverage in Denver-based publications, connecting the organization with its key demographics. Here are some highlights!
RiNo Launches Free Weekend Shuttle
January 26, 2017
5280 Neighborhood Guide: RiNo
April 19, 2017
Denver Craft Breweries Join Forces to Support RiNo’s Independent Businesses
May 4, 2017
Sip and Trip: RiNo Offers Free Transportation Between Tasting Rooms
Denver Business Journal
May 23, 2017
Drink RiNo is all about keeping booze business local
June 8, 2017
Three-wheeled shuttle service branches onto South Broadway
July 3, 2017
Boozy Trick or Treating and 14 Other Food and Drink Events This Week
October 23, 2017
RiNo is Giving Out “Appreciation Cards” so that Artists Can Drink Cheap
22 Unique Things to do in Denver This Weekend
March 21, 2018
9Things to do in Colorado this weekend: September 14-16
August 17, 2018
Beer Calendar: Oktoberfest, Oktoberfest and More Oktoberfest
September 6, 2018
Game of Thrones Dinner and 21 Other Food & Drink Events in Denver This Week
September 10, 2018
The ultimate guide to Oktoberfest events in Colorado Denver Post
September 12, 2018
Every Denver Halloween Event You Should Know About
October 25, 2018