Storytelling is one of the most powerful ways to communicate with your target audiences. Studies have shown stories are 22 times more memorable than facts or figures alone. When combined with data, a compelling story can be both intellectually and emotionally moving to an audience, a winning combination to generate confidence in your brand.
A company’s ability to share its story – and have it resonate with those who matter most – loses momentum if its only shared one way. While words no doubt serve as the foundational pillar to explain who you are, what you do and what makes you different – think blog posts, bylined articles, speaking opportunities – it’s increasingly important to harness the power of multimedia and visual storytelling.
Whether it’s a dynamic infographic to showcase your industry knowledge about a particular topic or an interactive website that immerses someone in your brand, visuals tap into another part of people that sometimes words or audio simply don’t access.
But the real king of visual storytelling? Video.
Statistics show that people generally favor consuming information via video.
- 72% of customers preferring to learn about a product or service through a video.
- Viewers on average retain 95% of a message when they watch it through video.
- Video is shared and engaged with more than any other type of content on social media.
At SideCar, we recognize the importance of aligning your public relations and visual communications strategies, which is why we offer dedicated multimedia, graphic design and web services in-house.
Our visual communications specialists work in tandem with our media, messaging and programming specialists to craft powerful strategies that result in a cohesive brand narrative that supports your business goals.
Let us show you how! Contact us at firstname.lastname@example.org.