When
it comes to raising awareness for a particular product, service or issue, video
is an enormously powerful educational tool. About 68% of people said they would prefer to learn
about new products or services by watching a short video, but 96% of people say they’ve watched lengthier
videos to learn more about a product or service. The audience is there!
Remember that the next time you’re considering how to get across a piece of
information. Adding a video component could make all the difference.
We used video to explain how our client NINE dot ARTS’ creates engaging and unique art experiences for their own clients.
Thank you for tuning into our blog! Next week we’ll focus on leveraging social media as a search engine.
Last
week, on our blog, we discussed the power of integrating
video into your communications strategy and simple ways to measure the success of your videos. We’re
continuing our four-part multimedia series this week with a look at how you can
translate your video strategy into actionable social campaigns.
With
more people using social media than ever – around 3.48
billion – visual content
strategies, including social media and video campaigns, are becoming
increasingly important to reach your target audiences.
What
makes a strong social media strategy even more important is that it’s
increasingly the gateway to your brand – about 58% of consumers visit a brand’s social media
channels before visiting their website.
So,
how can video raise your game on social media? Let’s dive in.
About
90% of businesses today are posting videos at least once per week on Facebook
and YouTube while 80-83% of brands regularly post videos on Instagram, which is
unsurprising, given that social videos are shared 1,200% more than images and text combined!
And it’s not just consumer-focused brands using it to their advantage. Video is just as relevant for the CRE community. Given the highly visual and experiential nature of the built environment, there’s tons of opportunity to help people understand what you do and how you do it through video.
Here’s an example of how our client Elsy Studios used video to share the completion of an impressive adaptive reuse project with their social networks:
By
leveraging social media analytics from your accounts and campaigns, you can
track and improve performance to ensure you’re putting your time and resources
into the right channels and content types.
Don’t
forget to tune into our blog next week! We’ll tell you how you can use video as
a powerful educational tool.
