Digital Marketing Director

Jessica Slattery brings a strong background in social media management, digital strategy, and communications to her role at SideCar Public Relations. She specializes in building results-driven social strategies that strengthen brand presence, drive engagement, and support broader business and communications goals.

At SideCar, Jessica leads social media strategy and execution across a diverse portfolio of clients, overseeing platform-specific planning, content development, and performance optimization. Her work is grounded in data-informed decision-making, creative storytelling, and a clear understanding of how audiences engage across digital channels.

Jessica’s responsibilities at SideCar Public Relations include:

• Developing and executing comprehensive social media strategies to grow brand awareness and engagement across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Creating market-relevant content including graphics, short-form video, and written copy that supports brand narratives and campaign objectives.
• Managing social media analytics and reporting to evaluate performance, identify trends, and continuously refine strategy.
• Collaborating with account teams, creatives, and clients to ensure cohesive messaging, brand consistency, and strategic alignment across all digital touchpoints.

Prior to joining SideCar, Jessica served as Social Media Manager at Metropolitan State University of Denver, where she led platform growth initiatives and content strategy, including driving a 2,600% increase in the university’s YouTube audience. She has also held roles in communications and public relations across higher education and corporate environments, delivering measurable gains in audience engagement and digital visibility.

Jessica holds a Bachelor of Arts in English with a minor in Writing from the University of Northern Colorado.