Account Director

Katrina is a dynamic and creative public relations professional with a passion for storytelling, relationship-building, and strategic communications. At SideCar, she supports account management efforts by developing and executing integrated communications strategies, overseeing events, and serving as a trusted partner to clients across every touchpoint of their communications. She is recognized for her ability to understand and authentically reflect each client’s unique voice, producing messaging that feels strategic and true to the brand.

Her role at SideCar includes:

• Executing brand-aligned media strategies that drive high-impact local and national coverage, including pitches, bylines, press releases, and thought-leadership opportunities.
• Supporting ongoing client relationships and guiding integrated communications plans from concept through execution across messaging, media relations, executive positioning, and content development.
• Planning and leading events and partnerships, from messaging and execution to media engagement, while cultivating and maintaining strong relationships with media and industry partners.

Before joining SideCar, Katrina was a Public Relations Manager at Proof PR specializing in food, beverage, and lifestyle brands. There, she led national media representation, spearheading pitch-driven campaigns and securing placements in top-tier media outlets worldwide. Her deep understanding of the media landscape comes from experience across an array of industries, including fashion, lifestyle, restaurant, food and beverage, technology, and influencer public relations.

Originally from the lakes of Northern Michigan, Katrina moved to Denver after earning a bachelor’s degree in Comparative Cultures and Politics from Michigan State University. When she’s not crafting media strategies, you can find her exploring music festivals, discovering vintage thrift stores, or skiing and camping in the Rocky Mountains.