Senior Associate

Riley is a public relations professional passionate about the art of brand storytelling, building meaningful relationships and transforming ideas into impactful narratives that connect with audiences. With a strategic mindset and a creative approach, she helps brands find their voice, elevate their presence and create moments that leave a lasting impression.

Her role at SideCar includes:

• Developing thoughtful strategic messaging that captures each client’s unique voice and resonates with their audiences
• Amplifying client stories by connecting them with the right media opportunities and creating meaningful visibility
• Building impactful partnerships and overseeing memorable events
• Supporting day-to-day client needs with a proactive, collaborative approach

Before joining SideCar, Riley was a Senior Account Executive at GCW Agency, where she elevated nationally recognized consumer brands across the health, wellness and lifestyle sectors. She brought brand narratives to life through strategic media relations, partnerships, events, and influencer and podcast collaborations, helping clients create meaningful connections with their audiences. Across every initiative, she crafted thoughtful storytelling and ensured each brand’s voice remained authentic and impactful across every touchpoint.

Riley holds bachelor’s degrees in journalism and mass communication and French language from the University of Iowa. When she isn’t turning brand stories into headlines, she can be found hiking or skiing in the mountains, flowing through a yoga class, exploring Denver’s newest restaurants, traveling and spending time with her family and friends.