Account Director

Sammie Mason is a sharp, story-driven public relations and communications professional who helps brands and executives cut through the noise with messaging that’s smart, strategic, and actually lands. As an Account Director at SideCar Public Relations, she leads and supports communications programs for clients, partnering closely with senior leaders to shape narratives, secure earned media, and bring clarity (and momentum) to complex stories.

Sammie is a go-to partner for clients navigating big moments, launches, and milestones. She blends thoughtful strategy with crisp writing and a collaborative approach, making her a trusted extension of her clients’ teams.

Her role at SideCar includes:

• Leading end-to-end communications strategies across media relations, executive thought leadership, social content, and integrated storytelling, ensuring consistent, brand-aligned messaging across channels.
• Partnering directly with executives to craft talking points, bylined articles, and ghostwritten social content that reflect individual voice while advancing business objectives.
• Driving proactive media outreach and relationship-building with local, trade, and national reporters to secure high-impact earned coverage, including recent coverage in CNBC.
• Providing real-time strategic counsel on messaging, positioning, and issue management, while mentoring junior team members and guiding day-to-day account execution.

Before joining SideCar, Sammie worked at agencies supporting B2B technology and marketing clients across launches, awards, and media outreach. Originally from Norman, Oklahoma (yes, Boomer Sooner), she earned her degree from the University of South Florida and now calls Denver home, where she’s usually checking out a new restaurant, catching live music, or exploring the city.