Digital Marketing Associate

Sarai is a bilingual communications professional specializing in media relations and storytelling through compelling written and visual content. At SideCar PR, she helps craft high-quality content across platforms, from developing creative social media content to writing press releases, media alerts, and strategic pitches. She also supports media relations by building relationships, monitoring coverage, and securing placements that elevate client visibility.

Her expertise at SideCar includes:

• Creating and executing platform-specific social media content aligned with client goals and brand voice.
• Supporting PR efforts with press releases, pitches, and media alerts.
• Tracking analytics and delivering insights to inform ongoing strategy.
• Cultivating relationships with media and identifying opportunities for executive and brand positioning.

Before joining SideCar PR, Sarai worked in government communications, including the City and County of Denver, where she gained experience in community engagement, media relations, and event coordination.

She holds a bachelor’s degree in Journalism and Media Communications from Colorado State University with minors in Spanish and Public Relations. Outside of work, she freelances as a makeup artist, loves discovering new matcha spots around Denver, and enjoys spending time with her pup, Prince.